Maurizio Temeroli
Stakeholder’s point of view: interview with Maurizio Temeroli, Secretary of the Chamber of Commerce of Rimini.
According to your opinion, a cluster needs to be formally recognized?
A cluster is characterized by the diffusion of businesses in a particular territory, which taken together constitute a system that produces recognizable goods and services. The formal recognition of a cluster is therefore an important element from the viewpoint of advertising and promotion for the businesses operating in this cluster.
Which are the main obstacles hindering clustering? What are the main success achieved?
The main obstacle is the capacity to incorporate the various businesses operating in a cluster in a network, following a rationale of integration. This is even more true if the cluster combines various types of tourist, cultural and industrial activities, different worlds that need to cross-contaminate each other to attract tourists and business opportunities.
All successful examples started with the sharing of common goals linked with the specific vocations of the territory, such as food and wine, artisan craftwork, cultural events, rural tourism, etc.
How strong is creative and cultural industry in your region? How would you define it?
Tourism must be considered to be an industrial activity to all effects and purposes, capable of producing goods (services) and jobs. Advantages are therefore gained from planning that integrates the various offers with a strong attention to the cultural sphere, which is increasingly a vehicle capable of intensifying the tourist flow in all seasons.
How strong is tourism in your region and what development potentials can you see?
Tourism is very strong, with a particularly ample variety of offers and an extremely advanced and efficient territorial organization. The future probably hinges on a greater enhancement of the destination and the integration of its different offers.
In your opinion, are enterprises from the productive sector (industry) linked with the culture? Are donations to cultural activities from the private sector strongly developed (mecenate)?
I think links between industry and culture must be developed even further, because they are still represented by projects that are certainly significant, but are only sporadic. The competitiveness of enterprises is instead also connected to their firm roots in the history, culture and traditions of the territory in which they are located.
Do you think Private public partnership could be a good tool to promote an integrated tourism promotion of the territory?
Absolutely indispensable, on condition that the private component is firmly motivated and capable of ensuring significant organizational and financial support.
What do you expect from the CMC project?
The identification of good practices and new organizational models for partnerships between public and private interests.